Meta sues advertisers in Brazil and China over 'celeb bait' scams

· · 来源:power资讯

So-called "celeb bait" ads have been a long-running issue for the company. Engadget has previously documented celeb bait scams on Facebook, including ones that frequently use Elon Musk and Fox News personalities to hawk fake cures for diabetes. The Oversight Board has also criticized the company for not doing enough to combat such scams. In its update, Meta says that "because scam ads are designed to look real, they’re not always easy to detect." The company also noted that it has now enrolled "more than 500,000" celebrities and public figures into its facial recognition system that's meant to automatically detect scam ads using the faces of famous people.

The "Patty" chatbot is part of a broader BK Assistant platform the company is launching. It will roll out to all US locations by the end of 2026. Meanwhile, its "restaurant maintenance with a side of mass surveillance" chatbot is currently being piloted in 500 restaurants.

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